For the Baltic markets, this campaign highlighted interesting everyday moments made smoother by switching from cash to card payments. The goal was to show how simple payment choices can unlock meaningful – and priceless – experiences.

Using a sharp, telegraphic style and vivid, spontaneous imagery, the campaign wove compact stories that brought the benefits of card payments to life. The rapid-fire storytelling – amplified by local-language radio – created a fresh, relatable voice for a global brand. This approach effectively nudged audiences across Estonia, Latvia, and Lithuania to embrace card payments as the new everyday normal.