Not long ago, shopping online meant more than just finding an item, adding it to your cart, and heading to the Payments page. It also meant hunting down your wallet, digging through your jacket, or rifling through your kitchen table to find your card, then typing in the numbers, expiry dates, and CVC codes printed on it. Then Click to Pay arrived, making everything a click away.

To highlight exactly what "everything" a click away means, we created a dynamic, copy-driven campaign showcasing the variety of items you can buy with the Click to Pay standard. The lists, presented in playful formats such as emoji-driven animations and engaging scrolling sequences, brought this convenience to life in a fun and highly memorable way.