To strengthen Mastercard’s position as the everyday payment solution of choice in Iceland, we turned to the everyday moments that make life there extraordinary. The campaign ran in both English and Icelandic at Keflavík International Airport – meeting locals and visitors alike with a message as universal as it is personal: the right purchase can lead to something priceless, unlocking Iceland's everyday adventures.

The campaign deployed a signature storytelling format – two transactional items leading to an emotional payoff – to turn everyday transactions into emotional triggers. By layering local relevance with global recognition, the ads do more than showcase a payment method; they make it feel like part of the Icelandic experience itself.