Mastercard Click to Pay isn’t just about making online payments easier for consumers – it’s also about making conversions smoother for businesses. One click at checkout is all it takes to turn intention into transaction. For merchants, that single click holds the weight of every possible desire.

To bring the message to B2B audiences, we showed the end users in action: the paddleboarder who suddenly needs a waterproof speaker, the beekeeper craving real-time data from a Bluetooth hive monitor, the vacationing pet owner booking a spa day for their dog. Each scenario illustrated the same point: your customer is just one click away from getting exactly what they want. Now all the business owner needs to do is make that click count.